The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

Starbucks ( SBUX -1.21%) shares soared 8.1% last Wednesday in response to its first-quarter fiscal 2025 results and ...

CEO Brian Niccol explains the company’s pivot back to its roots.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...