Programming the weekend of the big game has always been a challenge for Hollywood studios, considering that traffic plummets on Sunday.

Sony/Spyglass’ rom horror Heart Eyes had a solid beat in previews yesterday with $1.1M as exhibitors and studios brace for the traditional sluggish Super Bowl weekend. The Jordana Brewster-Olivia Holt movie is expected to file in the high single digits this weekend.

The DreamWorks picture 'Dog Man' will stay top dog at the box office, beating Ke Huy Quan's 'Love Hurts' and the slasher 'Heart Eyes.'

Dog Man' will prevail during the low Super Bowl weekend at the box office with a possible $20M. 'Love Hurts' and 'Heart Eyes' to open in the single digits.

“ Dog Man ” is expected to lead the box office pack as two newcomers, Universal’s action comedy “ Love Hurts ” and Sony’s gory slasher “ Heart Eyes ,” join the fray.

The domestic box office is bracing for impact this Super Bowl weekend, with the holdover animated film Dog Man poised to retain its crown after topping the charts in its debut. Dog Man grossed $3.2 million on its second Friday,

The latest film releases include Love Hurts, Heart Eyes, Parthenope, and Armand. Weighing in are Shawn Edwards, film critic for FOX4 News in Kansas City, and Alison Willmore, film critic for New York Magazine and Vulture.

“Dog Man” will take No. 1 with $13.7 million, a stiff 62% drop from its $36 million opening. With a 10-day total of approximately $54 million, it will still be a theatrically profitable release, though it faces tough competition next weekend for family attention with “Captain America: Brave New World” and “Paddington in Peru” on the way.

Super Bowl weekend is even slower than expected with Universal/DreamWorks Animation’s Dog Man dropping -62%. We’ll see if Saturday family business turns this doggie around, but it’s a decline that was more severe than anticipated;