The value equation is a binary one. Your customers are either getting value, or they’re not.

What is Know Your Customer Software? In an era where digital transactions are the norm, ensuring the security and legality of these interactions is paramount. Know your customer software plays a ...

Think You Know Your Customers? Think Again Breaking down silos and getting personal matters when marketing your brand.

Delivering a seamless experience for your customers means strengthening your company's margins.

Any customer is a good customer for your small business, right? After all, if someone wants to buy from you, what more can you want? Actually, lots. It turns out some customers are not worth ...

commentary Most people would agree knowing your customers well is crucial to operating any business. That's why Telecom New Zealand's comments yesterday to your writer that "increasingly, the ...

From a marketing perspective, it's important to create an accurate customer profile that helps define who the customer is that you’re trying to reach.

Know Exactly What Your Customers Are Thinking The key to tapping into your customers’ thoughts is to listen–really listen–to what they have to say. Only then can you sell effectively.

There are two ways to make sure somebody who borrows from you is going to pay you back. One is to know and trust the borrower. The other is to know and trust the borrower’s collateral—the ...

Undoubtedly, poor customer recognition can have a direct, negative impact on your customers’ perceptions. Consider personal relationships. When you greet a friend's new bride by his ex-wife's name, ...

Usability is about observing human behavior. Successful web managers must become skilled observers of how their customers use their websites. Know your customers better than they know themselves.

Auto dealerships and lenders are likely familiar with “know your customer” requirements, which typically involve obtaining identification information from customers and verifying that ...