With new tariffs on imports, several everyday goods are likely to become more expensive for American consumers. Cars and auto parts, many of which are produced through an integrated North American supply chain,

If there’s one thing consumer-facing companies know about the tariffs President Donald Trump has implemented, it’s that they will hurt earnings. But from what they’ve been saying, they really have no idea by how much.

In the run-up to last year’s presidential election, as businesses grappled with the uncertainties of Mr Trump’s trade agenda, analysts examined different scenarios. The most bearish focused on his suggestion that he might impose universal tariffs on all goods entering America.