That’s what happened to NBC when Disney took over and outbid the Peacock network for the NBA broadcast rights in 2002. This marked the end of a successful 12-year run that helped boost the league's ...
After a 23-year hiatus, the NBA is back on NBC, where Michael Jordan made it Must-See TV --an era the network is trying to ...
The NBA returns to NBC with a star-studded doubleheader Oct. 21. Here's everything to know for this season, including ...
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