Pernod Ricard-owned Absolut has introduced a new canned range of vodka sodas and cocktails made with original Absolut Vodka and natural flavours.

That will happen thanks to a new espresso martini-inspired fragrance, Blend No. 83, from Pernod Ricard’s vodka brand Absolut and coffee liqueur brand Kahlúa.

For the past few years, Teresa Duke ordered her martinis with Absolut vodka and plenty of olive juice to make them "dirty." "I like them so dirty they're almost kinky," says the 38-year-old ...

Absolut Vodka dares to go where most big-time booze-sellers won't with a new ad featuring a transgender story line. The commercial, "Darla," is part of the Swedish vodka brand's #AbsolutNights ...

Dive Brief: Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive ...

Absolut's new short film titled "The Vodka With Nothing to Hide" features real employees from Absolut's factory in Åhus, Sweden. And they're all naked.

Following Metaverse Fashion Week in Decentraland, Absolut Vodka has launched Absolut.Land, a Coachella inspired pop-up experience in the same virtual world.