Brewer’s data shows the IU program with a cash flow of $12.9 million and revenue of $34 million. In a similar study of women’s college basketball programs, also conducted by Brewer ...

According to Brewer's analysis, the Minnesota men's basketball program has an annual cash flow of $11.85 million, revenue of $22.1 million, and an enterprise value of $164 million. That latter ...

Recognizable brands. All-time great players. Legendary coaches. College basketball's most valuable programs in 2025 all have one thing in common —they're marketable and generate expansive revenue.