CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing ...

CTV advertisers love programmatic for its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation.

Just how important CTV advertising has become can be seen in new Innovid report that found connected TV (CTV) accounted for half (50%) of global retail video impressions in 2022, an increase of nearly ...

Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube. Connected TV advertising broke records after ad spend reached $1 billion in ...

In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly ...