All images courtesy of Two Kids and a Coupon Kawaii and cats go hand in hand! This cute illustration style is perfect for cat lovers and the world's best known cat, Hello Kitty is a perfect example of ...

Get your fill of coloring cuteness with our collection of free printable kawaii coloring pages. We have kawaii food, kawaii animals and more! All images courtesy of Two Kids and a Coupon Do you love ...

Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

At 10 a.m. last Saturday, the moment the doors of the Mitsukoshi department store in Tokyo's Nihonbashi district were opened, a small scrum of people rushed in, headed straight to the escalators and ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

You have reached your maximum number of saved items. Remove items from your saved list to add more. I have a theory I bore people with at dinner parties called the "Googly Eye Effect". It ...