A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

According to the Consumer Financial Protection Bureau, the volume of reverse mortgage direct mail ads increased to 48 million in 2022.

WASHINGTON — How sure is the post office that direct mail advertising works? So sure it’s willing to offer a guarantee. The Postal Service wants to launch a test in May, encouraging ...

For all the new tools marketers have adopted in the digital age, one channel consistently earns trust more than any other: direct mail.

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

A new trends report exaomines the direct mail advertising activity of the reverse mortgage industry, which the CFPB says is concerning.

To balance out increasing operational costs and consumers’ hesitancy to spend, restaurants must know the impact of every dollar spent on advertising and how it drives revenue. By featuring a value ...

RSVP Direct Mail Advertising, a luxury direct mail company, has announced the expansion of its marketing services to Las Vegas, Nevada. The franchise expansion will allow RSVP to meet the growing ...

In 2018, $46 million was spent by outside special interest groups, mostly on television ads, but that number is less than $3 million this year -- marking a more than 90% decrease.

Many direct-to-consumer brands that once relied on digital advertising to drive brand awareness and sales are adding direct mail to their media mix, relying on the old-school marketing tactic to ...

Testing a direct mail program can be a worthwhile part of every growing company’s marketing plan.