This was the country's first drink-driving ad. It first aired on 7 November 1964, ... Campaigns from the 1980s aimed to show that drink-driving was not a 'victimless' crime.

The UK's first TV advert about drink-driving aired on 7 November 1964 as part of the then newly launched THINK! campaign. The clip was "fairly relaxed" and had "none of the shock tactics, car ...

In 1979, 1,640 people died due to drink driving and the message still had not got through to the majority of the country. The 1980s saw a change in the way the message was put across.

To mark the 50th anniversary of drink-drive campaigns, the Government’s THINK! initiative is launching a new hard-hitting advert which juxtaposes Kool And The Gang's cheery 1980 Celebration song ...

WATCH: Shocking new drink-drive TV ad 'celebrates' fatal car crash THIS hard-hitting new Drink Drive television advert 'celebrates' the devastating aftermath of a fatal car crash.

A SHOCKING anti-drink-driving advertisement campaign will be screened on televisions in both the Republic and Northern Ireland from Wednesday. For the first time, the National Safety Council (NSC ...

Image caption, Campaigns from the 1980s aimed to show that drink-driving was not a 'victimless' crime The ads pushed the message home with the repetition of what would happen to "you" the driver.

The UK's first TV advert about drink-driving aired on 7 November 1964 as part of the then newly launched THINK! campaign. The clip was "fairly relaxed" and had "none of the shock tactics, car ...

This was the country's first drink-driving ad. It first aired on 7 November 1964, ... Campaigns from the 1980s aimed to show that drink-driving was not a 'victimless' crime.

The first modern anti-drink drive ads appeared in 1976. ... Image caption, Campaigns from the 1980s aimed to show that drink-driving was not a 'victimless' crime.