They expect personalized online experiences, on their terms. As a result, both business-to-consumer and business-to-business marketing must truly be a 1:1 exchange, more customized to the individual ...

Forrester’s consumer data analysis signals another change in empowered consumers’ behavior that will precipitate the next business transformation: committing to environmental sustainability.

61% of consumers recently surveyed say that most marketing updates they receive by email do not offer anything that interests them. Only 9% say they are likely to sign up for an email from ...

"Peer-to-peer marketing and consumer empowerment may not be compatible. Empowered consumers resist social influence by either discounting the opinions of others or deliberately expressing opinions ...

Consumerism by and large has radically changed the way healthcare providers are now required to market their offerings. Many of today’s clients look for a digitally advanced healthcare ...

Insight 1: The more the brand delivers to empowered consumers, the bigger the consumers’ appetite for new experiences Nine out of 10 APAC ‘progressive pioneers’ – the company’s term for the most ...