Google recently rolled out Chrome 108 on Android and other platforms. The update equips one of our favorite web browsers with a few new features like support for passkeys, resource-efficient tab ...

At Google—whose rise as a Silicon Valley powerhouse has done more than anything else to spread the A/B gospel over the past decade—engineers ran their first A/B test on February 27, 2000.

One of the most important parts why we’re using Google Tag Manager is that for now it allows us to run A/B testing at large scale without too much trouble.