Google Analytics 4 will replace GA 3 in summer 2023. Our guide will walk you through all the steps to set up GA 4 and measure your website's data.

Google Analytics 4 will eventually be our only GA platform option so it's important to set it up properly. Here's how.

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we ...

Setup Assistant Google said it has and will continue to add new resources and tools to help you get started with Google Analytics 4. Google explained that once you set up a Google Analytics 4 ...

Have you looked at your Google Analytics setup recently? No, seriously. When was the last time you thought about the Google Analytics code mucking up your website? If it’s been a while, you might just ...