If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...

If you’ve heard anything about Japan, you’ve probably heard about Harajuku, the Tokyo fashion hub for anything cute and zany. Characterized by bright colors and kawaii characters, like singer Kyary ...

From blush to millennial, the color pink has been a major interior design trend in recent years. There’s a reason for this— it’s fun, feminine, and makes a big design impact, whether it's an accent ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. It is almost back to college season, and if you or a loved one are off ...