Indeed, the NBA logo is now more than 50 years old, but the design has stood the test of time. One of the reasons for that, in Siegel's opinion? The logo fits with the ball movement prevalent in ...

In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design a new logo for the league. Kennedy was impressed with the work Siegel had done in overseeing Jerry Dior’s ...

The logo for the NBA 2K League is reminiscent of the NBA's own logo but instead of featuring a basketball player, it features the design of a basketball. Original image has been replaced.

As college sports teams go, the Texas Longhorns are up there with the most iconic – and that includes their legendary logo. Naturally, it's no mean feat to redesign a beloved emblem, but graphic ...

Dillingham's connection to Nike isn’t new. As a standout guard for the Kentucky Wildcats, a Nike-sponsored school, he ...