A complete picture of the NBA’s local viewership situation is coming into focus. After Puck’s John Ourand reported earlier ...

In the beginning of the NBA regular season, viewership had declined significantly. Now that the season is is over, the drop ended up only being a modest 2% from last year. The 2024-25 season ...

Rumors of the NBA’s viewership demise have been greatly exaggerated. As the regular season carries on, the NBA has narrowed the gap on its year-over-year viewership decline. According to Jon ...

While big-market NBA teams continue to flounder both on the court and in front of the television, the Cavaliers are doing ...

NEW YORK – The 2025 NBA Playoffs presented by Google delivered the most-watched opening weekend of the playoffs in 25 years.

ESPN platforms are averaging 4.448 million viewers through 11 games of the NBA playoffs, up 13% from last year.

All eyes were on the start of the 2025 NBA Playoffs to see if the ratings would increase, and they did, drastically. Round ...

And what’s also interesting is that in contrast to many sports with aging viewer bases, the NBA continues to succeed with younger viewers. As per A.J. Katz in AdWeek, the national ratings have ...

Since 2020 the league has been fairly steady in regular-season NBA viewership -- coming in at 1.6 million in 2019-2020 and dipping to 1.4 million the next season, then rising to 1.6 million from ...

The NBA’s 2024–2025 regular season has wrapped and despite a rocky start, the league finished with only a small 2% drop in viewership compared to last year. Still, not even superstar trades or ...

It went head-to head with an NBA playoff play-in tournament game on ESPN that averaged 2.073 million viewers and topped the cable charts with a 0.70 rating in the 18-49 demo. As compared to the ...

NBA Commissioner Adam Silver acknowledged Luka Doncic's trade to the Lakers significantly boosted league viewership, despite initial backlash and struggles for the Mavericks. Silver defended the ...