Per Sports Media Watch, ABC’s NBA Saturday Primetime window is averaging 2.82 million viewers, a bit higher than the ...

In the beginning of the NBA regular season, viewership had declined significantly. Now that the season is is over, the drop ended up only being a modest 2% from last year. The 2024-25 season ...

The American sports market, comprising Canada and the United States, has four major franchise-based leagues in four different ...