Recap as NFL football fans gathers in the streets of New Orleans for the Super Bowl LIX parade powered by Toyota on Saturday, Feb. 8, 2025.

“Football is more than a game—it’s a unifying force with the power to transform communities,” said Michael Tripp, group vice ...

LeSean McCoy openly questioned why Brock Purdy gifted his offensive linemen with Toyota Trucks amid the 49ers' rough season. Purdy, who helped the Niners reach the Super Bowl in his first full ...

On Feb. 2, Toyota will sponsor the first-ever “NFL Flag HBCU Tournament” at this year’s Pro Bowl Games in Orlando. Two-hundred-and-fifty athletes from 16 teams will participate, and Toyota ...