QVC is launching the first 24/7 live shopping stream on TikTok in the U.S., the company announced on Wednesday, allowing shoppers to jump on the app and buy products.

The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.

QVC Group, the owner of the QVC and HSN TV networks, is teaming up with TikTok Shop for 24/7 live shopping streams in an effort to revive its business.

QVC announced it will offer 24/7 live shopping streams on TikTok, even as the app faces a looming deadline to sell its U.S. operations due to national security concerns.

QVC Group is launching the first-ever 24/7 live shopping streams on TikTok as part of a broader growth plan to broaden its digital audience.

QVC’s Pennsylvania-based production crew took its Foodie Fest on the road for the first time and set up a makeshift studio along the Savannah River at the JW Marriott Plant Riverside District to tape ...