Why are we so obsessed with opening-and watching people open-blind boxes? A toy expert and a psychologist break down what's going on behind this bizarre trend.

Hot on the Heels of the Labubu Craze, Disney Launches Mystery Boxes of Popular Characters & Attractions The blind box craze has made its way to Disney.

Mania over mystery box shopping is catching on across the Chinese economy, with everyone from travel agents to supermarkets ...

SHANGHAI — Only weeks after its wildly successful stock market debut, the Chinese maker of collectible figurines packaged in mystery “blind boxes,” Pop Mart International Group, has encountered its ...

Last week, official state media organ Xinhua criticized the new craze for “blind boxes,” which contain a collectible toy with the exact design a mystery to the buyer.

They may look like innocent collectibles, but blind box toys tap into powerful psychological mechanisms that, concerningly, keep people coming back for more.

Set 4-Pack with four Blind-Box boxes from the Jurassic World Funko Mystery Minis Mini-Figures collection costs $ 27.99 in the Entertainment Earth pre-sale, which accepts orders from Brazil.