Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and ...

Google has detailed its plans to bring ads to AI Mode, the company's AI-powered experience in Google Search.

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger ...

Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode. It's also adding other AI-powered ad tools, designed to help automate ad creation and buying.

Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.