A Sephora employee sharing her experience ringing up a 10-year-old girl, who fought with her mom about buying nearly $900 in skincare and fragrances, has gone viral, getting the attention of over ...

Natalia Herrera witnessed a young customer fight with her mom about lowering the price of her haul. The little girl had a number of expensive fragrances and skincare products — including ...

Adults are unabashedly embracing hot pink, sparkles, and friendship bracelets. Here's why tween girl culture has suddenly gone mainstream.

For a fun experiment just in time for Prime Day, I gave her $50 to shop the highly anticipated sale, and below is the list for tweens she came up with!

Tweens, teens, and college-aged kids showed off their Christmas hauls in TikTok videos. Casey Lewis, who writes about young consumers, watched about 1,000 haul videos, she told BI. Here are the ...

Pink Palm Puff's pink beachy sweatshirts and "preppy" style have caught fire on TikTok and YouTube. Lily Balaisis founded the brand when she was 15.