Head out on a road trip to make the most of the beautiful but brief fall season. Nearly half covered in forests, Wisconsin is made for autumn color ...

MILWAUKEE (CBS 58) -- The 40th anniversary of National Travel and Tourism Week was marked on Monday, May 8. It aims to be a time to honor the significant impact the industry has on Wisconsin's economy ...

(WFRV)-As the air becomes crisp and the leaves change color, you may be seeking fun ways to spend time outdoors with friends ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

The Old Farmer's Almanac has published its forecast for Thanksgiving 2025 weather. What does it predict for Wisconsin's ...

(WLUK) -- New data shows Wisconsin's outdoor recreation industry grew nearly 10% in 2023, breaking the previous year’s record. According to the Outdoor Recreation Satellite Account from the U.S.

Travel Wisconsin's Dream Draft Sweepstakes offers winners transportation, lodging and special NFL draft insider access. The contest is open to people age 21 and up. Contestants are allowed one entry ...

MADISON, Wis. (WMTV) - The Wisconsin Historical Society showcases the life and legacy of the state’s first governor. Nelson ...

Brian Mason, Wisconsin's director of NIL strategy, is optimistic about the Badgers' competitiveness with third-party NIL ...