Yelp! That word could be coming out of the mouths of small-business owners when they hear how much the online reviews site is overcharging them for advertising. At a time when much online ...

Yelp's most recent results showcased a strong acceleration in ad clicks, highlighting strong consumer engagement on the platform. Read why YELP stock is a Buy.

(MoneyWatch) COMMENTARY When Dr. Jeffrey Dorfman, director of the Center for Special Dentistry in New York City, decided to start advertising his business on Yelp in February, it was an experiment ...

Yelp has introduced Keyword Boosting, a feature that enables business owners to optimize their ads for specific keywords. Along with that feature, Yelp also expanded its Custom Location Targeting ...

Yelp has long faced accusations that it manipulates its business-review ratings to sell advertising - five stars for a big ad buy, say, and two stars for a turndown. The verdict from a federal ...

The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.

1. “Yelp uses a filter to give consumers the most trusted reviews”; 2. “All reviews that live on people’s profile pages go through a remarkable filtering process that takes the reviews ...

On Tuesday, Yelp responded by altering its reviews policy, relenting on two fronts in an effort to fight the perception -- and civil court allegations -- that businesses which pay Yelp for ads ...

Things got heated Tuesday at a Yelp town hall meeting intended to debunk misconceptions and ease business owners’ concerns about the popular reviews site. Since launching nearly a decade ago ...