Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

Kristin Cabot, the chief people officer of Astronomer, has resigned, the company confirmed to CNN Thursday.

Paltrow adds, with more than a hint of irony, that Astronomer has “gotten a lot of questions over the last few days” and that she has been enlisted to “answer the most common ones.”