Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client ...

PNB MetLife’s brand ambassador, cricketer Smriti Mandhana, then emphasises how such aspirations can be secured with the PNB ...

With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns ...

In a world overflowing with content, the brands that truly connect are the ones that feel like they belong in the ...

"From a market share perspective, we are looking to get to 10% category share in sunscreen alone over the next five years," she said. This may be an ambitious target given Chosen's specialised ...

Our weekly roundup of the latest appointments and account wins news from Havas India, KYN, FCB Kinnect, Housr, 1702, ...

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

The platform aims to help Indian developers overcome global user acquisition challenges amid surging market growth.

Shortlists for the 2025 edition of the PR Awards have been announced. The awards celebrate excellence in corporate communications and public relations. Winners will be announced on 19 February at an ...

Industry analysts in Target as the fourth-largest retail network, trailing behind Amazon, Instacart, and Walmart in 2023.

The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of itch.

With SEBI cracking down on external endorsers, the wealth advisory services company is turning its CXOs and employees into brand ambassadors—building credibility from within.