On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and ...

Zefr remains committed to helping advertisers navigate the complexities of online content adjacency. As social media ...

Though not all poorly-timed or irrelevant ads are a matter of life and death, often they can lead to mistrust and ...

Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a ...

ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV’s ...

The Azerion UK initiative is headed up by Irini Michail, formerly Hawk’s client development lead. She brings extensive client ...

Elsewhere in the video landscape, Netflix appears set to enter the race for the live rights of Formula One. Last week, the streamer also announced another price hike for those subscribed to its ...

While several global players are active in this space, no European solution has fully addressed the specific expectations of ...

It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative ...

Amazon’s Ad Business Earns $17bn in Q4 . Amazon’s advertising services earned USD$17.3bn (£13.9bn) in the final quarter of ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who require ...