For July, National Pickle Month, Sonic partnered with Grillo’s Pickles for a Big Dill Meal—a burger with pickle-seasoned cucumbers, ranch and Grillo’s pickle chips with pickle-seasoned tots or fries ...

Opinionated stood out with immersive pitch tactics, including embedding a strategist in a Shake Shack restaurant.

Ad Age reporters Erika Wheless and Gillian Follett break down recent brand social media dramas and how marketers can better approach digital audiences.

Brand extends Disney deal with dynamic ads, mixed reality game integrations and up to 3,000 versions of its "Fansville" spots.

Gen Z is particularly fond of pickles, while other consumers focus on health benefits.

Brands such as Poppi and Urban Outfitters are doubling down on their college marketing efforts this year.

Caught in the culture wars, the restaurant chain went back to its old look—experts say it's the right move, but the chain ...

Ads and packaging translate woofs and barks into copy readable by humans.

Is all the razzle dazzle still worth it? Do marketers even care? Ad Age takes a deep dive.

The “Gold Squad,” dreamed up by Preacher, hits Dallas Fort Worth and will also head to Chicago, San Diego and Atlanta.

How brands can embrace the absurd, chaotic social content that will earn Gen Z's loyalty and attention.

These startups, including ZeroClick from the co-founder of Honey, want to build ads for AI, but the paid messages don't ...