Caroline McClelland, marketing manager at Kumulos, explains why the future for in-app messaging is consent-based. Consent-based messaging has never been so important for mobile marketers. Just read ...

Car maker Jaguar Land Rover has launched a TikTok account for its Defender marque, in collaboration with British rapper, songwriter and actor Kano. The new TikTok account seeks to inspire Defender ...

Spears: “Ozone plays a crucial role in offering brands and advertisers a viable alternative to the walled gardens “ The Ozone Project, the programmatic advertising platform formed by Guardian News & ...

Brand & Deliver Movers & Shakers: NEXD, MediaLink, Criteo, Brand & Deliver and T3 The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & ...

Livingbridge, a mid-market private equity investor today announced its investment in London-based social media publishing business, Jungle Creations. The investment was made through Livingbridge’s ...

O2 has launched its latest campaign, “Only O2/Switch Up,” highlighting the flexibility and freedom available to its customers. The campaign, created in partnership with VCCP London, is the third ...

TikTok has announced a new a partnership with the International Paralympic Committee (IPC) to bring exclusive coverage of the Paris 2024 Paralympic Games to its global audience. Starting today and ...

Former Microsoft gaming executive J Allard has joined Amazon as vice president of product, specifically within the Devices and Services team, which oversees products like Echo and Alexa. Known for ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

Klarna has kicked off its new multi-year partnership with Latitude Festival by launching “Camp Klarna,. Marking its debut as headline sponsor, Klarna- the global digital bank and payments provider- ...

Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product selection. Created with global social agency Billion Dollar Boy, Arghaüs ...

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