Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the ...

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s ...

Amazon ad vendors are trying to escape the category they created, as Amazon’s own ad tech and data services ambitions crowd ...

If we’re to leave behind the third-party cookie era, the rest of the ecosystem must reassert the role it plays in setting the agenda.

GDPR may not be perfect, but it forced European companies to adopt a privacy-by-default position. This is a clear signal for ...

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves ...

When DTC mattress brands started blowing up, Naturepedic capitalized on the fact that everyone was talking about it.

Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to ...

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 ...

By hyper-focusing on ROAS rather than ROI, a marketer assumes all of its conversions are the result of paid media, which isn’t the case.

Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced ...

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during ...