Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining ...

A UK-based early-stage startup called Paapi is building a platform to help advertisers with privacy-safe ad measurement.

Microsoft is deprioritizing ad tech; Google wants to get back into publishers’ good graces; and Meta has been quietly developing proactive chatbots.

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Whatever your take on the FTC’s conditional approval of the Omnicom/IPG deal, one thing’s clear: Ferguson is being more ...

Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, ...

Sounder just launched a new version of its brand suitability tool for podcasts that can understand the nuances of ...

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in ...

The FTC's deal with OMG/IPG prohibits agency practices that don't exist. And it distracts from legit concerns about brand ...

David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel, says president and CBO Elina ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

The demise in recent years of legacy DSPs is not a glitch in the matrix; it’s a business model failure, leaving SSPs and ...