NEW YORK – March 5, 2025 – An estimated 36.6 million people watched President Donald Trump’s address to a joint session of Congress on Tuesday, March 4, according to Nielsen. Viewership peaked from ...

Nielsen Ad Intel’s 2024 Advertising Spend Report reveals Australia’s top ad spenders, leading industries, and emerging market ...

Disney accounted for 12.0% of time spent watching TV in January 2025 according to Nielsen’s Media Distributor Gauge, locking ...

Nielsen has appointed Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly ...

Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize authentic engagement ...

More sports added to four of the five leading services; big increases for Disney+ and Netflix. NEW YORK – February 26, 2025 – Gracenote, the content data business unit of Niel ...

The NFL’s Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, continues to set new marks. According to Nielsen’s new Big Data + Panel “Reach” ...

NEW YORK, NY – February 24, 2025 – Nielsen, the global leader in audience measurement, data and analytics, announced that Jessica Holscott will join the company as its Chief Financial Officer (CFO), ...

Jessica Holscott joined Nielsen in February 2025 as Chief Financial Officer, leading Nielsen’s global finance organization. As CFO, Jessica will oversee all of Nielsen’s financial activities across ...