Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

In this article, Amarpreet Singh, Fractional CMO and Brand Strategist, unpacks how India’s festive season stress-tests brands ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...

In this guest column, Vaishal Dalal highlights how television, across national, regional, and Connected TV platforms, remains ...

Ekta Dutta shares how BIBA navigates India’s dense festive calendar through regional storytelling, influencer collaborations, ...

Zoher Kapuswala discusses how Ferrero India is aligning its festive strategy with evolving consumer behaviour, leveraging ...

Third-party verification allows marketers to confirm that their campaigns align with Meta’s brand safety standards and to ...

After publishing an update to one profile, users can choose additional profiles to share the same post, without having to ...

Dentsu India and IWMBuzz Media’s Report shows free-to-play games still dominate, while ad revenue, subscriptions, and ...

To introduce its Dhuno Cups to a traditional market, Mangaldeep crafted an immersive, tech-driven experience at a major Durga ...

We look at how North India’s Diwali, rooted in the spirit of homecoming, finds its reflection in today’s ads, blending ...