"Every kid can be somebody if they have somebody to show them the way," the commercial says. The NFL won USA TODAY Ad Meter in 2019 with the commercial "The 100 Year Game." ...

"Every kid can be somebody if they have somebody to show them the way," the commercial says. The NFL won USA TODAY Ad Meter in 2019 with the commercial "The 100 Year Game." Best Super Bowl ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

A host of soccer players and managers have either been to the Super Bowl or starred in one of its adverts. Here's what ...

One week before racing in the Daytona 500, NASCAR driver Ross Chastain will appear in a Super Bowl commercial for Busch Light.

You'd likely think back to a recent commercial with Mustafa talking about ... In fact, he played in the NFL well before he ever made it onto the small screen. Here, we introduce you to the Old ...

No matter which team you root for in the annual Super Bowl, one thing remains true: You'll be intrigued by the commercials ... Wisconsin native and ex-NFL star J.J. Watt partnered with Dawn ...

Commercial air time during the NFL Championship in 2023 was also about $7 million for 30 seconds, a 55% jump from 2019. Super Bowl advertising costs are "creeping up," said Bray, who believes ad ...