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Cracker Barrel's new logo was meant to signal change. Instead, it triggered a $100 million backlash. Why it's tricky to refresh nostalgic brands.

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The ...

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Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old ...

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Cracker Barrel reversed course and reinstated its old-timey logo after a massive backlash. Here's what the company said.

The chain's brief change in logo is the most recent in a series of dustups where an unexpected response has blindsided retail ...