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A former Cracker Barrel executive who helped start the company in the 1970s denounced the new logo, which has since been abandoned.

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The Cracker Barrel rebrand controversy reached 93-year-old co-founder Tommy Lowe, who urged current CEO Julie Masino to "keep ...

Cracker Barrel's new logo was meant to signal change. Instead, it triggered a $100 million backlash. Why it's tricky to refresh nostalgic brands.

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change.

Cracker Barrel unveiled a new logo on Aug. 19. By Aug. 26, the restaurant changed course, returning to its old logo.

Cracker Barrel hired a new CEO in 2023 to innovate and appeal to more customers. That has largely happened. New menu items ...

Cracker Barrel hired a new CEO in 2023 to innovate and appeal to more customers. That has largely happened. New menu items and refurbished stores helped increase customer traffic. But ...

Cracker Barrel is facing financial challenges with mixed sales results and tariff pressures as its CEO moves forward with a ...

Cracker Barrel reversed course and reinstated its old-timey logo after a massive backlash. Here's what the company said.

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