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A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

The typography fan in me thinks it would be very cool if someone could turn the whole collection into a custom font. For more ...

It's always fun to find signs and images in the natural world, from faces in wood whorls to accidental optical illusions. So ...

Led by Koto, the result of the mammoth 18-month project seeks to place brand at the forefront of Amazon’s business ...