Everyone wants to believe that they see the true rainbow, but no one can be sure that they do, Adams said. [From the February 2025 issue: The false promise of seasonal-color analysis] ...

Researchers say they’ve discovered a new color called “olo” – similar to a peacock blue. Professor Ren Ng co-authored the study and is one of only five people in the world to see it. pic ...

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "olo" described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green ...

People often prioritize aesthetics when choosing plants for their gardens. They may pick flowers based on colors that create ...

The “Black Faces, in Black Spaces” exhibit tells Breathe in Color’s story through photos of events, curated by Teylor Parks and Kosi Sumpter.

The couple tied the knot a few years earlier, so they planned a wedding that allowed them to celebrate with all of their loved ones.

The Brief Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green ...