From AI to ROI via EX - Freshworks priorities for 2025 take shape as revenues rise, losses narrow in 2024 Employee Experience ...

HubSpot faces strong competition from Salesforce, Microsoft, Oracle, SAP, and others both large and small. We believe the legacy providers are most at risk for market share loss, but we also believe ...

Traditional CRM systems are a significant advantage, but wealth managers must embrace next-generation platforms designed specifically for private banking and wealth advisory. These systems should ...

AI agents are becoming crucial across different industries, offering unique solutions tailored to specific needs.

The Marketing Society, in partnership with The Trade Desk and Campaign Middle East, held a round table for marketers to ...

Key Insights Institutions' substantial holdings in Salesforce implies that they have significant influence over ...

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Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine ...

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle ...

The recent actions of US President Donald Trump against South Africa and comments by AfriForum suggest the issue of land and expropriation will once again dominate our politics — but not as intensely ...

Waters Corporation (NYSE:WAT) reported its fourth-quarter 2024 earnings, surpassing analyst expectations with an EPS of $4.10 against a forecast of $4.03. Despite this positive earnings surprise, the ...