Google Analytics 4 will replace GA 3 in summer 2023. Our guide will walk you through all the steps to set up GA 4 and measure your website's data.

Google Analytics 4 will eventually be our only GA platform option so it's important to set it up properly. Here's how.

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

“Marketers looking for a guided set up experience in Google Analytics 4 should use the setup assistant. This includes tools to automate some required steps and help you track progress.

Setup Assistant Google said it has and will continue to add new resources and tools to help you get started with Google Analytics 4. Google explained that once you set up a Google Analytics 4 ...

The initial Google Analytics setup process involves you: Defining your goals to identify the critical actions users need to take on your site to lead to more conversions; linking your Google ...

A Google Analytics goal may be retroactive, but you cannot view such goals. Google Analytics allows you to set goals that monitor when a user makes a purchase or signs up for a newsletter. After ...

Explore how Google Analytics reports have evolved to track ecommerce sales. Uncover insights with GA4's new Checkout Journey and Purchase Journey reports.