Jan Šabach, a graphic designer and creative director of the design and brand consultancy Code Switch, says the new logo appears to lack a coherent strategy or represent a clear idea.

Specifically, the image that serves as the borough’s logo, on street signs and newsletter. “It’s time for a refresh,” the longtime graphic designer told council at its April 18 meeting.

The key to a great logo is to create something that is timeless. In 15 years from now, your logo should be able to not look antiquated. Try not to use the same graphic ideas as everyone else ...

Historically, since the first recorded use of a logo (by Stella Artois in 1366!), these little pieces of graphic design have been heavy hitters in the service of their brands. They’re the most ...

Ford’s script wordmark logo is instantly recognizable even on its earliest models, but the famous blue oval almost got a sleek update in 1966 at the hands of one of history’s most legendary ...

Does this logo, from a design perspective, help accomplish that aim? Yes, says Randall Smith, a Salt Lake City graphic designer who helped craft a previous logo for the church.

He was 91. Graphic designer and New York magazine co-founder Milton Glaser (1929-2020), who created the iconic "I Love NY" logo. CBS News ...