The game on Roblox, an online platform where people can play and create their own virtual experiences, is just one way film studios such as Universal Pictures, Lionsgate and Warner Bros. are ...

The “How to Train Your Dragon” game on Roblox has more than 28 million visits. Over the weekend, the movie raked in $83.7 million in ticket sales in the U.S. and Canada, surpassing expectations.

Roblox, a platform popular among kids and teens, has 97.8 million users who visit it daily. “They're not just looking to create this passive experience that they can re-create in other platforms ...

Roblox users can buy a bundle that includes a code to download the 2008 “Twilight” movie, a digital movie T-shirt and another item, such as a virtual amulet.