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MRI technicians sometimes use gadolinium, a contrast dye, to gain a clearer image. They will inject the contrast dye before the scan through an intravenous line into a vein in either the person ...
Bucklin, Randolph E., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science 18, no. 3 (1999): 247–273.