The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

The divergence of ASIC designs makes it difficult to run commonly used modern sequencing analysis pipelines due to software ...

Taking online courses in both technical and soft skills can help you recession-proof your job.

One major programming example could be seen ... That overall persistent linear TV trend is then still important when it comes to the adjustment that brands and advertisers need to adjust to ...

Nielsen's latest 2025 report – "Breakthrough ROI: Investing in Asian American Audiences and Media"—also found that AANHPI adults are more digitally connected, spending 9 hours and 6 minutes a week ...

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.

Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion ...

As department stores suffer a long identity crisis, it is time they embrace community-driven experiences to stay relevant in ...

"It's definitely a throwback to mid-20th century management thinking," said Rich Brady, CEO of the Society of Defense ...

Shopsense AI and its AI-powered retail media platform and patent-pending technology unlocks new advertising and incremental revenue opportunities for broadcast ...