Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

US singer Billie Eilish has launched a signature Uno deck with toy manufacturing company Mattel. The Bad Guy singer, 23, is ...

Julie Felss Masino, the CEO of Cracker Barrel, is the focus of national controversy due to a new logo design. The design gets ...

Live experiences have worked their way into the spotlight, like the new theme park Universal Epic Universe in Orlando; ...

People are turning to brands more openly for funding as studio money dries up -- but companies want script input.

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

You don't need to spend a fortune on Hot Wheels to enjoy them. I found 10 affordable collectibles and unboxed them to give ...

Toy maker Mattel said Roberto Stanichi has been named to the newly created position of executive vice president and chief global brand officer, part of the company's new brand organization leadership ...

Amazon MGM Studios is sparing no expense on its big screen adaptation of classic 1980s cartoon and Mattel toy line Masters of ...

Lisa McKnight exits after 26 years, with Roberto Stanichi moving to the newly created position of chief global brand officer.

Cracker Barrel has changed its logo for the first time in 48 years—and people are cracking up about it online. The change has prompted backlash, including from conservatives, though many have taken to ...

Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding content company promoted Kazakos this week, upping her from the senior ...