The NBA saw a 4% jump in viewership for the first round of the playoffs, continuing a positive trend the league saw in the ...

NEW YORK – The 2025 NBA Playoffs presented by Google delivered the most-watched opening weekend of the playoffs in 25 years. The eight-game schedule averaged 4.4 million viewers, up 17% vs. last year.

As per the NBA, the trio are creeping up the viewership charts, but they are still nowhere near the top two veterans. The league released a list of players along with their respective viewership ...

In the beginning of the NBA regular season, viewership had declined significantly. Now that the season is is over, the drop ended up only being a modest 2% from last year. The 2024-25 season ...

ESPN platforms are averaging over 4 million viewers per game, up 13% from last year. Official release ESPN is generating its largest NBA Playoffs audience ever across its platforms, according to ...

After national NBA ratings faced viewership declines in the 20% range early in the season, the league surged late due to increased Christmas Day audiences and newfound interest sparked by the Luka ...

Before the NBA playoffs got underway, one of the biggest narratives this season was lack of viewership and an undesirable product. Through the first few days of the postseason, that no longer ...

The Lakers-Timberwolves series has produced some electrifying moments, and according to a report from SportsMediaWatch, the ratings have reflected the excitement.

The NBA didn’t get off to the strongest start this season when it comes to TV ratings. Aside from TNT’s opening night on Oct. 22, viewership was down across the board. ESPN’s season debut on Oct. 23 ...

It went head-to head with an NBA playoff play-in tournament game on ESPN that averaged 2.073 million viewers and topped the cable charts with a 0.70 rating in the 18-49 demo. As compared to the ...