Carl’s Jr. is bringing back its racy commercials eight years after vowing to end its suggestive burger campaigns.

Carl's Jr. is bringing back bikinis to sell burgers years after abandoning sexy ads, best exemplified by its Paris Hilton car washing commercial.

Carl's Jr is relying on two things to make its pricy Super Bowl commercial pay off with viewers: a scantily clad Alix Earle and the offer of a free post-game burger.

Carl’s Jr. is back to their old vibes with their new Super Bowl commercial. It has been eight years since we last saw one of their “burgers and bikinis” ads, but they’ve brought them back for 2025. Previously, names like Heidi Klum, Kim Kardashian and Paris Hilton have been the lead for Carl’s Jr.

Carl's Jr. has brought back its "iconic" bikini-clad advertisements in its newest Super Bowl ad campaign. This year, influencer Alix Earle shows off the new Hangover Burger.

Alix Earle in Carl's Jr. ad Source: Carl's Jr. The NFL said the person was part of the 400-member field cast and had hidden the flag on himself before the halftime show began Sunday night. The president lashed out at the pop star on his social media website.

Influencer Alix Earle is the latest to star in a racy ad for the fast food chain, following the likes of Kim Kardashian and Paris Hilton

The burger chain dropped its sexualized campaigns in 2017. Now the company has returned to that approach with an “unapologetic, bold” social-media personality.