Gotta catch ‘em all” means even snacks are not safe from Pokémon collectors.Victor Wembanyama Jersey swap sells for $73K at AuctionGoldin Auctions sold a “Cheetozard” on Saturday evening for $87,840 ($72,

The classic Pokémon phrase — “gotta catch ‘em all” — was taken to a whole new level on Sunday when a Cheeto shaped like Charizard was sold at auction for $87,840. According to The Associated Press, the Flamin' Hot Cheeto nicknamed “Cheetozard” was sold by the Goldin auction house to an unknown buyer after 60 bids.

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.