Why the National Women's Soccer League inked sponsorship deals with Gen Z brands like Alex Cooper’s Unwell Hydration and E.l.f. Beauty.
The narrative around women’s sports has changed drastically over the past few years, expedited by the current political climate in the United States. Right now, the WNBA is out in front in a way the ...
With a dramatic turnaround last year, the league champions are now among the teams to beat as the 2025 National Women’s ...
Newtown native and podcaster Alex Cooper recently secured a sponsorship deal for her beverage brand, Unwell Hydration, with ...
With a dramatic turnaround last season, the National Women’s Soccer League champion Orlando Pride are now among the teams to beat as the 2025 season opens.
Karina LeBlanc said increased visibility creates more fans, fans create more interest, and interest translates to investment.